Dave Sullivan is VP of Marketing at People Driven Credit Union, a member-owned Michigan credit union serving members since 1928. NMLS #776727 I’m driven by an unwavering passion to reshape how credit unions connect with their members, and the larger community. Over the past several years in Michigan’s credit union industry, I’ve championed digital marketing strategies, led cross-functional teams, and executed high-impact campaigns that elevated brand visibility and ROI. Having served as VP of Marketing, Sales, and Service, I’m well-versed in leveraging digital channels (social, web, email) to create engaging, member-focused experiences. I’m also hands-on with search engine optimization (SEO) techniques to ensure products and services stand out in a crowded marketplace. Whether it’s orchestrating data-driven campaigns or building collaborations with vendors, my goal remains to provide value to both members and the organization. When I’m not leading marketing initiatives, you can find me speaking at industry events and Realtor® Continuing Education programs, covering everything from credit scores to social media growth. My mantra: If it doesn’t spark conversation and create a tangible impact, it’s not worth doing. Let’s push boundaries, embrace innovation, and transform how financial services resonate with those they serve.