Dave Sullivan is VP of Marketing at People Driven Credit Union, a member-owned Michigan credit union serving members since 1928. NMLS #776727
I’m driven by an unwavering passion to reshape how credit unions connect with their members, and the larger community. Over the past several years in Michigan’s credit union industry, I’ve championed digital marketing strategies, led cross-functional teams, and executed high-impact campaigns that elevated brand visibility and ROI.
Having served as VP of Marketing, Sales, and Service, I’m well-versed in leveraging digital channels (social, web, email) to create engaging, member-focused experiences. I’m also hands-on with search engine optimization (SEO) techniques to ensure products and services stand out in a crowded marketplace. Whether it’s orchestrating data-driven campaigns or building collaborations with vendors, my goal remains to provide value to both members and the organization.
When I’m not leading marketing initiatives, you can find me speaking at industry events and Realtor® Continuing Education programs, covering everything from credit scores to social media growth. My mantra: If it doesn’t spark conversation and create a tangible impact, it’s not worth doing.
Let’s push boundaries, embrace innovation, and transform how financial services resonate with those they serve.
Steps to Take When Shopping for a Used Car
Buying a used car can be a savvy financial decision if you can find one in good condition with budget-friendly car financing. Here are some steps to take when Shopping for a Used Car. When Shopping for a Used Car, it’s essential to consider your options carefully to ensure you make a smart choice. In this guide, we cover the ...
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How to Qualify for a Home Equity Loan
If you’ve built up equity in your home, a Home Equity Loan could be a smart way to access funds for home improvements, debt consolidation, or other major expenses. However, qualifying for a home equity loan involves several key financial factors, from your credit score to the value of your home. How to Qualify for a Home Equity Loan: What ...
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A Guide to Car Loans
In most parts of the United States today, you can’t really get around without a car, but affording that car can be difficult. In fact, Newsweek reports that 60% of Americans can’t afford to buy a new vehicle. That’s why finding low-interest auto financing that works for your budget is more important than ever. Did you know that credit union ...
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Dream of Homeownership? Prepare Your Finances 1st
Dream of Homeownership? Prepare Your Finances First. The dream of homeownership is one of the most significant financial decisions most people make in their lifetime. The gap between wanting to own a home and being financially ready to qualify for a mortgage can feel wide, but it is bridgeable with the right preparation. People Driven Credit Union has partnered with ...
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Tips for Obtaining a Personal Loan with Bad Credit
A low credit score makes borrowing harder, but it does not make it impossible. People Driven Credit Union looks beyond a single number and considers your full financial picture when evaluating a loan application. Tips for Obtaining a Personal Loan with Bad Credit If you have bad credit and need a personal loan, here are nine practical steps to improve ...
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Boost Your Financial Health With a Personal Loan
Taking out a loan might seem counterintuitive when you are trying to boost your financial health. But a personal loan used strategically can genuinely strengthen your finances by reducing the cost of existing debt, covering urgent expenses without raiding retirement savings, funding improvements to your most valuable asset, and building your credit score in the process. People Driven Credit Union ...
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How to Use a Personal Loan for Debt Consolidation
How to Use a Personal Loan for Debt Consolidation Making minimum payments on high-interest credit card debt is an exhausting way to manage your finances. You are paying every month, but the balance barely moves because most of what you pay goes straight to interest. A personal loan for debt consolidation may offer a way out. By replacing multiple high-rate ...
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Personal Loan vs. Credit Card: Which Is Better for Big Purchases?
Personal Loan vs. Credit Card What Is a Personal Loan? A personal loan is a lump sum of money that you can use to finance a variety of purchases. It’s repaid to the lender in fixed monthly payments, usually over 1 to 7 years. Your credit score will determine the interest rate and terms. Your daughter just got engaged. ...
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Jugging: A Guide for People Driven Members
Understanding the Threat: Jugging in Focus A troubling crime trend known as “jugging” has been increasing across the country. Jugging, or bank jugging, involves criminals targeting individuals as they exit financial institutions, ATMs, or drive-thrus with cash. Perpetrators typically observe their victims from a distance, sometimes using binoculars, and follow them to their next location to commit the robbery. Jugging: ...
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Improve Your Credit Score with Credit Goals
With the latest feature in the MyPDCU app, Credit Goals, achieving a better credit score is now easier than ever. This innovative tool allows you to create personalized credit score goals, receive tailored recommendations, and track your progress. Set and Track Your Credit Goals Using the MyPDCU app’s Credit Score & Report feature, you can set specific credit goals tailored ...
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